.YOU MAY not know it, however different fonts bring about different feelings. Serif fonts, with little strokes by the end of letters, are actually usually found in manuals and also papers. They appear dependable as well as authoritative.
Sans serif fonts, which appear, may show up present day and casual. Graphic consistency offers viewers a feeling that they know where they stand it helps to build trust. When it comes to The Economist, it sets the hue for our journalism.