.2024 has actually been actually an unpredictable year for adtech funding.U.S.-focused adtech startups, the moment familiarized to snagging billions in equity capital annually, have actually increased virtually $360 thousand so far this year, putting it on course to be the industryu00e2 $ s slowest year in over a years, every Crunchbase information. That slowdown results from market concentration, heightened governing tensions, and also economic uncertainties.ADWEEK spoke to five VCs who remain to purchase adtech business, even with these problems, concerning what they are actually searching for as well as what they prevent. Probably unsurprisingly, these entrepreneurs are targeting options in privacy-focused modern technologies as well as industry-specific locations like hooked up television.