.2Performant, a Romanian technology and also partner advertising and marketing remedies provider, revealed on Monday, September 9, at the Bucharest Stock Market, that it intends to acquire the Profitshare partner networks in Romania as well as Bulgaria coming from Conversion Marketing. All at once, Dante International, the owner of eMAG, will end up being an investor in 2Performant.On September 6, 2Performant’s Board of Directors ended an initial agreement to get the Profitshare.ro and also Profitshare.bg partner systems owned by Transformation Advertising S.R.L. and also Conversion Marketing EOOD.
The arrangement summarizes the concepts of the transaction as well as is actually not officially binding, according to the provider push presented through Economedia.The function entails the transactions of the Profitshare business lines from Sale Advertising S.R.L. as well as Conversion Marketing EOOD (as dealers) to 2Performant (as the purchaser). Dante International S.A.
(large number investor of Transformation Marketing S.R.L.) will definitely become part of business transactions deal as a surety.” Once the Profitshare transaction is completed, our team are going to grow our existing capacity and also expand our customer collection in both Romania and Bulgaria. Our experts still possess a few significant actions to finish, but I am certain that the staffs associated with the deal on both edges will certainly deal with to finish them properly. Our experts will certainly announce our post-acquisition plannings after settling the investment according to the last contract,” pointed out Dorin Boerescu, Chief Executive Officer and Co-Founder of 2Performant System.The transaction price is RON 4.3 million, as well as will definitely be actually paid for 55% in money as well as 45% in 2Performant shares via a funding rise..” 2Performant is a younger and vibrant firm with worths that resonate along with us.
Our experts expect that, after the deal is actually completed, the Profitshare service mixed along with 2Performant will certainly deliver greater market value to its customers,” said Tudor Manea, General Supervisor of Dante International SA.2Performant additionally takes note that a number of steps remain to complete and also settle the deal, including the effective finalization of the as a result of persistance evaluation through 2Performant.Profitshare was introduced in 2012 and also currently has a profile of 250 partner systems (including the eMAG group) in Romania and also Bulgaria.radu@romania-insider.com.( Photograph source: the company).